Who
The Kingdom Shopping Centre is in Glenrothes, Fife.  As there is no high street, the Kingdom Centre is the town centre and prime retailing location in Glenrothes. The Centre is owned by CIS, managed by NB Real Estate and serves around 180,000 visitors per week. The Centre has 43 employees plus outsourced contracted staff of 14 security guards, 11 housekeepers and three customer service officers.

What

Community

• The Kingdom Centre sponsors a community police officer by funding their annual salary
• Mall space is reserved in the Centre every month for the Crime Prevention Panel
• The Centre holds monthly community partner meetings
• All community activity is regularly assessed against targets and objectives

Inclusion

• The Centre provides the charity Shopmobility with space for a large office, 10 dedicated Shopmobility parking spaces and funds the salaries for two part-time assistants totalling £14,500

Health

• Mall space is provided to NHS Fife so that they can run a weekly health point, the Kingdom Centre Well Person Shop run by specialist health professionals offers support, advice and some health monitoring services to the public

Environment

• The Kingdom Shopping Centre actively monitors efficiency and investigates ways to reduce use of energy, waste, water and traffic

Why
The Centre Manager and Marketing Manager are involved in the establishment and overall management of corporate social responsibility programmes. An ongoing review of local community needs is undertaken, and all opportunities for community activities are assessed to ensure that they meet researched and identified local needs as per the Kingdom Centre corporate social responsibility policy. All community activity is regularly assessed against targets and objectives in order to ensure that significant community and business benefit is being achieved.

Business benefits

• The assistance provided to the local community through the Kingdom Centre Community Programme has had a significant impact upon staff job satisfaction and motivation, which in turn may have had a direct effect on their employee retention and absence levels
• Community involvement has enhanced the reputation and public perception of the Kingdom Centre
• Increased footfall as a result of community activity has helped to improve the relationship between Kingdom Shopping Centre management and tenants
• Press coverage received relating to community activity for the period is calculated at £2863.71

Community benefits

• During 2005/6 the total annual community contribution compared to the size of organisation equated to approximately 10.9% of the Centre’s total annual spend
• Total charges down from 175 to 125
• Breach of the peace offences down 21% and shoplifting offences down 23%
• Park Mark Safer Parking Award
• Safe Town Centre Award
• 7340 uses of the Shopmobility service over a 12 month period
• Of 241 people seen at the Kingdom Centre Well Person Shop 98% were very satisfied and felt a need for the shop

Website www.kingdomshoppingcentre.co.uk