Who
British Sky Broadcasting (BSkyB) is the operator of the UK’s largest digital pay television platform is in over nine million homes and offers over 500 TV and radio channels. BSkyB also provides UK broadband and telephony services. They have 14 offices in the UK and Ireland, with three in Scotland. BSkyB has over 16,000 employees.

What
Working with a variety of partners BSkyB provides volunteering opportunities for teams and individuals. The BSkyB Make a Difference programme allows BSkyB employees to get involved with their local community and support the charities and groups they care about. The initiative supports staff to volunteer their time, fundraise and payroll give. BSkyB provides matched funding for any employee activity.

Additionally this year BSkyB developed a diversity strategy to focus their approach on two groups, women and ethnic minorities.

Why
BSkyB’s corporate responsibility strategy, The Bigger Picture, focuses their work on where they can make a real difference. The three areas where they believe they can make a real difference at the moment are:
1. opening up the arts to more people
2. encouraging participation in sport
3. helping to create a healthy environment

They also believe they can have an even bigger impact if they ask their customers, their people and their business partners to join in.  They work everyone and the wider community to make sure they are tackling the right issues and doing it in the right way.
 

Business benefits   

• As a result from their diversity strategy 14% staff are from a ethnic minority, 1.8% are disabled and 41% are female
• 73% of parents agree that BSkyB is socially responsible company making a positive difference to society, economy and the environment

Community Benefits

• Over 2,000 BSkyB employees are participating in the Make a Difference programme

Website http://www.sky.com