Scottish Widows has been working to help people plan their financial futures since it was founded as Scotland's first mutual life office in 1815.

Here you can find out more about our history and how we became one of the most recognised brands in the life, pensions and investment industry.

The strength of the Scottish Widows brand owes a lot to the - then radical - decision taken in 1986 to create a living logo: the Scottish Widow

The world of financial services was changing, and becoming more competitive, so we decided to create a step-change in our marketing.

Every aspect of our business was reviewed, including how our company and our values were maintained and promoted. The result was the 1986 'Looking Good' campaign, which broke new ground in financial services advertising.

The impact was immediate with Scottish Widows becoming a household name. The Scottish Widow is now part of the country's popular culture, and Scottish Widows is one of the most recognised brands in the life, pensions and investments industry. (Source: Marketminder February 2006)

We understand that preparing for the future is important, but that financial planning can be complicated and companies like us can be distant and remote. We are different because we understand.