VisitScotland – the national tourism organisation for Scotland. Our resources are aimed at those within Scotland’s tourism industry.

VisitScotland has a strategic role as the public sector agency providing leadership and direction for the development of Scottish tourism to get the maximum economic benefit for Scotland.

It exists to support the development of the tourism industry in Scotland and to market Scotland as a quality destination.

VisitScotland’s Business Plan supports a wider and more significant initiative to increase the value of tourism to the Scottish economy by 50% by 2015.

The Business Plan outlines what VisitScotland’s contribution will be towards generating increased and lasting jobs, and wealth to Scotland through the promotion and development of tourism.