BP launches climate neutral driving for UK drivers

British oil giant BP has launched a programme that allows UK drivers to neutralise the carbon dioxide emissions caused by their driving.

The programme, enables all drivers to take action to reduce their individual impact on climate change by funding CO2 reductions generated from environmental projects. BP has initiated Targetneutral, providing all set-up funding and will meet all ongoing running costs. The company says that all Targetneutral members’ money, apart from taxes and payment transaction costs, will go toward CO2 emission reductions via the purchase of carbon credits. BP takes nothing from the scheme members’ contribution. The money generated by targetneutral goes projects that reduce CO2 emissions such as renewable or low carbon energy.